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MN's health exchange marketing plan: First, say absolutely nothing. Then call the athletes

MNSure, the state-run health insurance exchange, plans to talk about its services someday. But until it launches its marketing campaign, it's asking Minnesota officials to keep its secrets. The Star Tribune reports on the effort by April Todd-Malmlov, the executive director of the MNsure exchange, to gain a reprieve from publishing the program's tagline, colors, images and related materials until the campaign is underway. Normally, state laws would make publicly funded programs share that information,… Reported by bizjournals 2 hours ago.

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