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The New Muppets Movie Won The Golden Globes With This Incredible Ad [THE BRIEF]

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The New Muppets Movie Won The Golden Globes With This Incredible Ad [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:

There were many winners and losers at last night's *Golden Globes* award ceremony, but nobody triumphed quite like the upcoming *Muppets Most Wanted *movie. The movie ran a hilarious ad during the broadcast that made light of the silliness of online arguments by including a (likely staged) dialogue between the Twitter users @HotFudge1218 and @Babybean1128 over why The Muppets weren't nominated for any awards. Take a look below to see why "critics across the internet are outraged":

The U.S. Supreme Court has agreed to hear the long-running legal fight between the major broadcast television networks and *Aereo*, a service that has allowed users to stream or record live broadcast TV content despite not having the broadcasters' permission to do so. *Time's* Sam Gustin writes that a ruling in Aereo's favor could  "\upend the highly lucrative broadcast TV business model."

The ad-tech firm *Turn* announced an $80 million investment, which it will use to invest in its data platform.

*Publicis Groupe* purchased *Qorvis Communications*, a D.C. public affairs and crisis management firm.

The U.S. federal government will target local TV audiences during the *2014 Winter Olympics* with ads encouraging young people to sign up for health insurance under the Affordable Care Act. Additionally, health insurers are expected to spend upwards of $500 million on advertising this year to capitalize on the ACA's mandate that nearly all Americans sign up for insurance.

*Adap.tv* will create a private video advertising marketplace for *The Guardian*, allowing the British news organization to sell premium video inventory to select trading desks and agencies via programmatic buying.

Advertising industry self-regulatory agency *The National Advertising Division* recommended that *Shape Magazine* more clearly mark content promoting Shape-branded products as advertisements. The NAD cited an article promoting Shape Water Boosters that was preceded by the headline "News" and touted the benefits of the Shape-branded flavored water supplements.

*Lay's* potato chips is once again soliciting the public to submit ideas for a new flavor, with the person who contributes the winning idea getting a $1 million prize. The promotion will be supported by TV and digital advertising from *Energy BBDO* and *Deep* *Focus*, as well as the comedian Wayne Brady, who will act out various flavor submissions that are tweeted at the Lay's Twitter handle tomorrow.

*Digiday *took a look at some brands that did last night's *Golden Globes* award show right.

*Previously on Business Insider Advertising:*

· 7 Junk Food Brands With Awkwardly Unconvincing Athlete Endorsements

· Bud And Bud Light Are In Freefall — And Now Their Parent Company Is Making A Change

· The 15 Worst Corporate Logo Fails

· Apple Has A New, Super Serious Ad For The iPad That Premiered During NFL Games And The Golden Globes

· Here's The Miller Lite Commercial Featuring The Real Wolf Of Wall Street's Ex-Wife

· This Ad Imagines A World Where Guide Dogs Are Replaced With Ducks, Sheep, And Yaks

· Warby Parker's Interactive Annual Report Is Basically An Intricate, Shareable Ad

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  Reported by Business Insider 8 hours ago.

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